Paul Musgrave has a nice post here talking about his experience in Qatar with Chinese consumer products – cars, smartwatches, etc are increasingly common in global markets, even if we don’t necessarily see them in the US. In an area where we are seeing change in the US, I’ve noticed the rise of quality Chinese camera lenses, moving quickly from fairly simple lenses (often manual focus or with poor build quality) to increasingly sophisticated, high-quality lenses from manufacturers like Viltrox, Sirui, Thypoch, and Laowa, joining more basic options from TTArtisan, Yongnuo, and the like (plus the eccentric but cool Leica homages from Light Lens Lab). We may see something similar in my other area of obscure consumer knowledge, affordable mechanical watches. In both cases, Chinese manufacturers are now starting to take it the Japanese and Europeans on the lower end of the market.
Anyways, key point here:
“I want to be clear, because everyone on the Internet is illiterate: I’m not asserting right now that the Huawei ban as a good or bad thing. I am simply trying to point out that if you live in the United States and assume that you have a good vantage point on global consumer trends because you live in a rich country, you are dead wrong. Americans live in an increasingly walled-off market that is diverging from the trends and market shares of the rest of the world.
In particular, the United States is now insulated from Chinese goods, a gap that’s noticeable in cars and smart devices. (I’m leaving out telecoms infrastructure, the sort of thing that wonks like Neuberger notice, because I’m guessing most of us don’t order telecoms equipment often.)
The gap didn’t used to be so big. In 2015, for instance, China had no carmakers in the global top 10 and only one in the global top 15. In 2023, there were three PRC automakers in the global top 15, but only one in the top 10. Last year, there were four in the top 15 and two in the top 10 (with a third just a few units out of tenth place). In the United States, PRC car makers had a share of … zero percent.
There’s a smaller gap in smartphone makers, where Apple and Samsung dominate globally and in the USA, but once you look at the next manufacturers after the leaders you notice that names like Xiaomi, Oppo, Realme, and Huawei together constitute a sizable global share. And, yes, those are all Chinese brands.
Five or especially ten years ago, you used to be able to look at Chinese export statistics and dismiss them as exaggerated. For one thing, global trade statistics didn’t capture that the bulk of value of an iPhone, for instance, went to companies outside of China even though stats attributed the whole value of the phone to China (for a version of this observation that will leave you confused and frustrated, see this CFR explainer). But if you go to not-America, and especially not-Global North, you will really quickly notice that Chinese brands now play a huge role. China isn’t just the workshop of the world: it’s increasingly a home to major brands.”








